American Beautyberry
American Beautyberry shrub with vivid purple berry clusters

Callicarpa americana
Overview
American beautyberry is a deciduous Florida native shrub with arching stems, soft green leaves, small summer flowers, and bright purple berry clusters in late summer and fall. Mature plants commonly reach 4 to 8 feet tall and wide.
Where to Use It
Use beautyberry in woodland edges, wildlife gardens, informal borders, rain-garden edges, or beneath open tree canopies. It looks best in natural groupings where its loose form has room to spread. The berries provide seasonal color and food for birds.
Light, Soil, and Water
Beautyberry grows in full sun or partial shade. Moderate shade often produces attractive foliage and an open woodland character. It accepts sandy soil and seasonal moisture but prefers reasonable drainage. Water consistently during establishment. Mature shrubs tolerate moderate drought.
Planting and Care
Fall and winter are excellent planting seasons in Tampa. Prune hard in late winter if a smaller, fuller shrub is desired because flowers and berries develop on new growth. Avoid summer pruning, which removes berry-producing stems.
Important Considerations
The plant loses leaves during winter and might look sparse for a short period. Place it where seasonal change fits the design. Learn about Florida natives through UF/IFAS Gardening Solutions.

