Firebush
Native Firebush covered with orange-red tubular flowers

Hamelia patens var. patens
Overview
Native firebush is a fast-growing shrub known for orange-red tubular flowers, reddish new growth, and dark berries. In Tampa it often flowers from late spring into cool weather and reaches 6 to 12 feet when allowed to grow naturally.
Where to Use It
Use firebush as a flowering screen, specimen shrub, informal hedge, or wildlife-garden anchor. Place it where hummingbirds and butterflies are easy to watch. Give it enough room to develop its natural shape instead of repeatedly shearing it into a small box.
Light, Soil, and Water
Full sun produces the heaviest flowering, though the plant accepts partial shade. It grows in many well-drained Florida soils. Water during establishment, then reduce irrigation. Established plants tolerate short dry periods but look best with occasional water during extended drought.
Planting and Care
Plant from spring through early fall for fast rooting, or during Tampa's mild winter with careful watering. Prune in late winter before the main growth period. Cold weather might damage the top, but established plants often return from the base.
Important Considerations
Choose the true native form, Hamelia patens var. patens. Some compact nursery selections have nonnative ancestry and should not be labeled Florida native. Read the UF/IFAS firebush profile.

